They run this business because they believe that God has a heart for the poor and marginalized in society and that faith requires action: "Suppose a brother or sister is without clothes and daily food. If one of you says to him, `Go, I wish you well; keep warm and well fed,´ but does nothing about his physical needs, what good is it? In the same way, faith by itself, if it is not accompanied by action, is dead." (James 2:15-17)
They believe all people are precious and that they must do more than provide jobs: they must take care of the entire person. They take a holistic approach to employment. For example, they spend 30 minutes at the beginning of each day with their staff discussing practical, spiritual, and emotional issues affecting their lives. The life skills acquired from these discussions have proven to be invaluable to their growth.
The Future
“Cards from Africa is part of a new generation of African businesses setting a trend in our divided world. Our business model is teaching entrepreneurial, management, and practical business skills to our staff so they can transition to another career or start their own business someday. By unleashing creativity, teaching valuable skills, and fostering self-worth, we are confident that someday they will be able to access the international market themselves and contribute to a thriving economy and better quality of life for all Rwandans.”
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